Insights from the blog.

A PR agency can help strengthen the essence of a brand. Defining a brand’s personal traits will lead to better public relations strategies. Used to marketing terms —and their metrics— PR agencies have the big challenge of planning, implementing and executing their clients’ communication plan…

When preparing this document, remember to include seven aspects: Detection of the organization’s vulnerabilities. Possible crisis scenarios and impact on your “Stakeholders”. Developing a Contingency Plan, including strategies, alerts, arguments and communication materials. Appointing the members of the Crisis Committee, defining responsibilities and reaction times. Monitoring of actions, statements, news items or impacts in the media. Recovery of the cr

When preparing this document, remember to include seven aspects: Detection of the organization’s vulnerabilities. Possible crisis scenarios and impact on your “Stakeholders”. Developing a Contingency Plan, including strategies, alerts, arguments and communication materials. Appointing the members of the Crisis Committee, defining responsibilities and reaction times. Monitoring of actions, statements, news items or impacts in the media. Recovery of the cr

What do the senses and an increase in a company’s sales have in common? Although at first glance there does not seem to be much of a relationship, sensory marketing is leading many brands to success by using the emotional component in combination with our five senses to capture the customer’s attention and make their purchase…

An American tycoon who revolutionized marketing and public relations. I have a special fondness for World History, which leads me to look for historical or period series. Not only because they present the events or moments that marked the life of civilizations, but because of the lessons we can learn from our ancestors.…

Starting to communicate about your brand will always be a good idea, but you need to know how to do it. If your company has decided to have greater visibility through the media, consider that press releases are a valuable document that fulfill, in the first instance, the mission of attracting…

Communication in companies is one of the most important tools for connecting with internal and external audiences. Communicating the actions carried out to publicize announcements, new products, new services or to face a communication crisis has become a challenge for communicators, since at this time it is…

A customer always wants to be treated as unique and wants to take away the best experience in the buying process when they acquire a product or service. Thus, content marketing is based on giving that consumer added value, but this value must be real, attract our audience and make them loyal to…

Throughout my professional experience as a communication and public relations consultant serving clients of various nationalities and from different parts of the world, I was able to analyze the common denominator that unites them: results. You will surely agree with me that every client is different in their needs but their demand for accurate solutions in a short time is…

If you have never used public relations to attract customers, then you are losing money every day Prospecting, or looking for potential customers, is one of the most arduous parts of the sales process that an organization’s sales area must carry out constantly. Without customers interested in a given product or service, failure can be…

Whether a public relations professional, marketer or advertiser, the communication professional must work as a team to ensure their company’s success. Despite being considered a support body within a company’s organizational chart, the Communication Office or Department plays an important role in meeting its objectives. Thus,…

Before an online attack occurs, the brand must have a prevention and action plan to overcome the crisis. Its objective is to sow comments that negatively impact the brand reputation, causing discomfort and inconveniencing other users. This is what trolls are like, those anonymous users who browse the…

A good Public Relations agency works so that its clients reach their communication goals. What could a public relations professional and a doctor have in common? Apparently nothing. However, public relations professionals and doctors face similar situations in our day-to-day work. Patients usually visit a doctor’s office to solve a problem…

At Velvet, communication focuses on the customer and excellence Fashion, luxury and glamour can give us good marketing lessons in interesting stories such as “Velvet,” the Spanish series on Antena 3, now in its fourth season. A review of the way of seeing, feeling, understanding and…

Positioning a brand through public relations means keeping it in the attention of its target audience regarding the product or service it offers. How is all this achieved? Through a strategy that lays out actions focused on meeting needs and being more effective than the competition. An emotional bond must be established between the brand and…