Perspectives, trends and learnings from our team on strategic communication, digital marketing, advertising and reputation.
Verbal and non-verbal language are two tools that can help you close deals. “There are no second chances for first impressions,” is a phrase the writer Oscar Wilde used to say. And he was not wrong. When we walk into a store, use a service or receive a call, we form an almost “unconscious” perception of the service…
Public Relations seeks to create innovative communication strategies, capitalizing on the brand’s differentiating values to captivate the target audience and increase sales. It was World Cup time. Mexico was preparing to host one of the biggest events that brings the whole world together every four years around a passion, football…
A good spokesperson will make their company grow if they listen to their Communication advisors. Is a spokesperson necessary for my company? The answer is yes. But is it necessary for that spokesperson to be prepared to talk with its stakeholders: shareholders, customers, media and other interest groups of the company? The answer is doubly yes. A…
Speeding up the unique selling proposition process will be the differentiator between a successful business and one that fell by the wayside
Our client is the best ally when we intend to expand the horizons of our brand or business. If they are happy, they can open many doors and possibilities for us to make improvements not only for the company but also for its reputation. Here we give you six tips that we can put into practice…
A company can no longer work in the old style where social networks had no place in an organization's communications strategy. Today, they are of vital importance to segment audiences, approach them, tell them what we think, respond to their concerns and finally make a much stronger and more solid community. That is why we propose…
My encounter with neuromarketing goes back to 1994. At that time my country, Mexico, was going through one of the worst economic and financial crises in its history, the value of the dollar went from 3.4 to 7.2 Mexican pesos per dollar in just one week, very similar to the situation it is experiencing now. At that…
The press release is a valuable tool for making an announcement, reporting the launch of a product or telling an interesting story. Through this document, companies and organizations have a great opportunity to reach their target audience through the media. When you write a press release…
Content marketing has become the new “digital boom,” establishing itself as a strategic tool to attract new customers and retain current ones, with the aim of persuading them to buy new products and/or services. Increasing the reach of the target audience on digital platforms can be a real odyssey…
The process of winning over a customer is very similar to a romantic courtship. The first step is to capture attention, since the first impression of your brand will be essential to ignite that “spark.” Once contact is established, interaction takes center stage through the creation of rewarding experiences that sweeten the relationship…
Communication is a powerful tool that can help us achieve our goals through persuasion. However, if we do not know how to use it effectively we run the risk of closing doors on ourselves and losing many opportunities. Regardless of the industry we work in, keeping in mind a few tips to improve our communication skills…
Communication is one of the most valuable tools in a company. However, the process of communicating properly and making an impact on the target audience can become complicated if there is no communication plan. This instrument, which brings coherence and efficiency to the business, is a tool that will help make your brand known; and…
Browsing old magazines is a pastime that tends to spark curiosity, above all because in them we find singular information that makes us think and “catch up” without meaning to. A primary feature of these publications is the advertisements, which with abundant text and large photographs tried to sell a product or service, giving it a character of distinction.…
“In the new game of business, the winners are not the best but those who master the game,” says the Argentine marketing expert Roberto Serra; and his phrase perfectly captures the question many people ask themselves: “If my product or service is the best on the market, why do they choose the bad one? Knowing…
A few weeks ago I was talking with a prospect who told me he had worn himself out writing and sending press releases with his company’s information to the media without them being taken into account. He did not understand how his competition captured the interest of its target audience while his information, no less valuable, went…
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