Media

A public relations strategy that combines owned, earned, shared and paid media can maximize organizations' reach, trust and impact. The power of multichannel strategy in public affairs In an environment saturated with information and with fewer journalists available to cover all initiatives, relying solely on the media…

The value of digital native media that doubles or triples the reach of a traditional media Digital native media is transforming the media landscape by doubling or even tripling the reach of traditional media. Although the latter are still important, digital natives are redefining the way we interact with…

When is it appropriate to talk about social issues?

When preparing this document, remember to include seven aspects: Detection of the organization’s vulnerabilities. Possible crisis scenarios and impact on your “Stakeholders”. Developing a Contingency Plan, including strategies, alerts, arguments and communication materials. Appointing the members of the Crisis Committee, defining responsibilities and reaction times. Monitoring of actions, statements, news items or impacts in the media. Recovery of the cr

When preparing this document, remember to include seven aspects: Detection of the organization’s vulnerabilities. Possible crisis scenarios and impact on your “Stakeholders”. Developing a Contingency Plan, including strategies, alerts, arguments and communication materials. Appointing the members of the Crisis Committee, defining responsibilities and reaction times. Monitoring of actions, statements, news items or impacts in the media. Recovery of the cr

Before an online attack occurs, the brand must have a prevention and action plan to overcome the crisis. Its objective is to sow comments that negatively impact the brand reputation, causing discomfort and inconveniencing other users. This is what trolls are like, those anonymous users who browse the…

A good Public Relations agency works so that its clients reach their communication goals. What could a public relations professional and a doctor have in common? Apparently nothing. However, public relations professionals and doctors face similar situations in our day-to-day work. Patients usually visit a doctor’s office to solve a problem…

Our client is the best ally when we intend to expand the horizons of our brand or business. If they are happy, they can open many doors and possibilities for us to make improvements not only for the company but also for its reputation. Here we give you six tips that we can put into practice…

A company can no longer work in the old style where social networks had no place in an organization's communications strategy. Today, they are of vital importance to segment audiences, approach them, tell them what we think, respond to their concerns and finally make a much stronger and more solid community. That is why we propose…