A good spokesperson will make their company grow if they listen to their Communication advisors. Is a spokesperson necessary for my company? The answer is yes. But is it necessary for that spokesperson to be prepared to talk with its stakeholders: shareholders, customers, media and other interest groups of the company? The answer is doubly yes. A…
The press release is a valuable tool for making an announcement, reporting the launch of a product or telling an interesting story. Through this document, companies and organizations have a great opportunity to reach their target audience through the media. When you write a press release…
Communication is one of the most valuable tools in a company. However, the process of communicating properly and making an impact on the target audience can become complicated if there is no communication plan. This instrument, which brings coherence and efficiency to the business, is a tool that will help make your brand known; and…
A few weeks ago I was talking with a prospect who told me he had worn himself out writing and sending press releases with his company’s information to the media without them being taken into account. He did not understand how his competition captured the interest of its target audience while his information, no less valuable, went…
Media training can make the difference between a company spokesperson with clear messages and defined objectives
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