Access to data and analytics tools allows companies to tailor their stories to specific audiences, increasing the relevance and impact of their messages. In a world saturated with information, companies are turning to storytelling as an effective strategy to capture their customers’ attention and convey their…
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How to properly manage a communication crisis “In a crisis, timely and effective communication can be as important as any other action an organization takes to solve the problem,” said the former U.S. president and diplomat John F. Kennedy. Faced with enormous amounts of information that can build reputation or tear it down within minutes…
Corporate communication faces an increasingly competitive digital environment, where capturing the attention of customers and consumers becomes crucial.
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A PR agency can help strengthen the essence of a brand. Defining a brand’s personal traits will lead to better public relations strategies. Used to marketing terms —and their metrics— PR agencies have the big challenge of planning, implementing and executing their clients’ communication plan…
When preparing this document, remember to include seven aspects: Detection of the organization’s vulnerabilities. Possible crisis scenarios and impact on your “Stakeholders”. Developing a Contingency Plan, including strategies, alerts, arguments and communication materials. Appointing the members of the Crisis Committee, defining responsibilities and reaction times. Monitoring of actions, statements, news items or impacts in the media. Recovery of the cr
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