Strengthening your brand and staying relevant is essential for success
When Ivy Lee founded the first public relations firm in 1904, he never imagined the importance this profession would have in resolving corporate conflicts. Strengthening reputation based on an “open doors” policy to transparently inform the public of a company’s actions, and social responsibility strategies became the pillars that, ever since, continue to consolidate the brand of thousands of companies in the world.
For more than a century the changes have been more than visible, and in recent years social and digital media are changing the public relations and marketing sector.
Why bet on strengthening the brand and staying in the recall of your consumers and potential customers? Very simple, because every company seeks to sell a good or service; and this pairing, which involves a minimal investment compared with advertising, can become your perfect business partner.
- Public relations, an industry on the rise. The firm Holmes Report confirmed the sector’s growth this year at 11%. The authenticity, interaction, credibility and communication with which public relations agencies work and reflect in the success of the strategies they develop for their clients are a valuable contribution to business growth.
- Content marketing, what for? To draw attention, nothing is more interesting than generating your own content. Dreaming of being an opinion leader is no longer so far-fetched, since market statistics and projections are valuable material for the media, which long for fresh, first-hand data. A study by the consultancy Vocus indicates that 60% of the companies surveyed have a content marketing strategy and 19% plan to include this type of strategy in next year’s plans.
- A blog is important, but social media is more so. Vocus data indicate that only 35% of respondents rate having a corporate blog as important. The web, email and social media are much more important elements for them than blogs.
- Brand Journalism. Journalism by brands, or Brand Journalism, a booming phenomenon, is based on building quality content while providing value and timeliness. It is a tool that seeks to spread a news story on social media in a viral and positive way, which becomes a wake-up call for potential customers.
Public Relations and marketing coexist in generating tools that shape brand reputation, prevent conflicts and bring consumers closer. A little treasure within reach of your company.
