Startups

An adequate crisis communication strategy for startups is essential when plans change course. Emerging companies usually communicate their launches, investment rounds, new customers or expansion plans with enthusiasm; however, the flip side is rarely shared: layoffs, restructurings and funding rounds that did not go through…

For an early-stage startup, every dollar of runway counts. However, one of the most common mistakes when trying to scale is relying blindly on performance marketing: campaigns that generate thousands of clicks and vanity metrics, but very few real sales opportunities. Without a clear measurement strategy, this approach can drain…

A Peruvian startup may have a competitive product, innovative technology and a team ready to grow, but when approaching large corporate clients a crucial challenge arises: communication for startups. Facing large-scale corporations, the silent question is not only about the product, but about international communication and the…

Many B2B startups face the same problem: every quarter they allocate more budget to paid campaigns, but the cost of acquiring a customer (CAC) keeps rising. The reaction is usually immediate: increase investment in Google Ads or LinkedIn Ads, try new ad formats or change the targeting. However, in many cases the real…

Tech startups often face a common contradiction. While they develop innovative products, solve complex problems and seek to accelerate their growth, communication ends up in the background. The tech team has no time—or interest—in becoming content creators, and the founder ends up writing improvised posts minutes before publishing them. The result…

Securing an investment round does not depend only on having an innovative product or promising growth metrics. More and more Venture Capital funds evaluate factors that go beyond the pitch deck and financial statements. One of them is the company’s external perception: what information exists about the startup, what…

While a startup is focused on selling, hiring talent, improving the product and accelerating growth, there is one task that often gets sidelined: strategic communication. The problem appears when the time comes to seek investment, open new markets or attract key talent and the ecosystem discovers it does not know who the company is, what…