Scientific communication

Media

The danger of the “single message”: how a lack of segmentation ruins communication for laboratories

Communication for laboratories has become an indispensable strategic channel for the pharmaceutical industry. Today, these platforms make it possible to disseminate scientific advances, strengthen corporate reputation, promote health education and build a close dialogue with different audiences. However, one of the most common mistakes is to communicate in exactly the same…

Francisco Nuñez· Oct 2026

Public Relations

When science doesn’t reach the public: the challenge of communication for laboratories

Pharmaceutical laboratories invest enormous resources in research, clinical trials and the generation of medical evidence. However, they face a recurring obstacle: without clear and strategic communication for laboratories, technically correct information is rarely understood by doctors and patients, losing its real impact on public health. A scientific report can contain data…

Oct 2026→

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