Public Relations
How to prevent an AI-generated error from becoming a public brand crisis
The accelerated integration of generative language models, conversational agents and automated systems into corporate communication workflows has transformed companies’ operational efficiency. However, for chief executive officers (CEOs), corporate affairs directors and executive committees, this technological adoption introduces an unprecedented reputational vulnerability. Informational hallucinations, inappropriate responses in customer service chatbots…
Francisco Nuñez· Nov 2026