If what you need is to be closer to your clients and of course, attract potential followers, there are many ways to generate visits and interaction to the corporate website, through a social network that has a lot to offer, LinkedIn.
Most organizations, if not almost all, choose to generate content through Facebook, Instagram, X and TikTok but look less closely at what LinkedIn can provide them in terms of brand exposure.
This social network It is full of professionals and companies in all areas; and helps users stay on your website as long as possible, in addition to providing a greater number of traffic than other virtual communities.
LinkedIn currently has one billion members worldwide, of which 61 million people use LinkedIn to search for jobs every week. 40% of LinkedIn visitors organically interact with a page each week, it's worth noting that LinkedIn members have twice the purchasing power of the average online audience.
Given these advantages, how can we generate more traffic on this social network? We share the following guidelines below.
- Create a complete profile. All company data about the activity it carries out must be recorded here. Remember that this is the first contact between the user and the brand, so it must generate a pleasant impact from the beginning.
- Add connections. The greater the number of clicks from first-degree connections, the traffic to your website will increase. It is not advisable to limit the number of contacts because their visibility will also be limited. It is also recommended to place the links to the information on your page.
- Find groups related to your brand. On LinkedIn there are groups of more than 500 thousand members, they are the right places to share or link articles not only to relate the company, but also so that your website builds its leadership in the field.
- Create a group. It is a priority task to build an audience within LinkedIn and generate messages towards that audience that seeks to retain loyalty whenever it is considered relevant. In this way it will be possible to direct the traffic of one's own homemade information.
- Take advantage of tools and applications. The social network promotes the visibility of your page. Some applications such as Slideshare (for showing presentations) or Polls (allows you to collect data from your contacts), will give a visual aspect of the latest updates to your site.
We take this opportunity to share some LinkedIn business figures:
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4 out of 5 people on LinkedIn “influence business decisions”
LinkedIn's main appeal for marketers lies in its ability to target an audience based on their professional role, not just their demographics. This is especially useful for B2B marketers looking to reach decision makers.
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67 million companies are registered on LinkedIn
Data shows that 67 million companies have a LinkedIn page, and this number continues to increase.
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82% of B2B marketers find success on LinkedIn
Compared to other social platforms, LinkedIn stands out as the most effective for B2B marketing. In fact, 82% of B2B marketers report that they have had their most success on LinkedIn.
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2.7 million LinkedIn business pages publish content weekly
Businesses are recognizing the importance of engaging with customers online. According to the data, 2.7 million business pages on LinkedIn publish content every week.
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Weekly posts on LinkedIn result in 5.6x follower growth
Companies that manage to publish content weekly see a significant increase in the growth of their followers. LinkedIn reports that these companies experience 5.6x growth compared to those that don't post as frequently.
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40% of LinkedIn users interact with business pages every week
LinkedIn audiences also show a high level of engagement: 40% of users regularly interact with business pages each week.
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50% of hiring managers use LinkedIn skills data to fill positions
Skills data is one of the most important characteristics for recruiters to find the right candidate. According to LinkedIn, 50% of hiring managers use this data from LinkedIn profiles to fill vacancies. If your company is looking to fill a position, you should consider the skills section on LinkedIn profiles.
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96% of B2B marketers use LinkedIn for organic social marketing
These statistics confirm that LinkedIn is the top network for B2B content marketers, followed by Facebook and X (at 80% and 71%, respectively). This is not surprising, given that LinkedIn provides an environment where people expect and search for business-related content.
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40% of B2B marketers say LinkedIn generates high-quality leads
LinkedIn users can leverage professional demographics to target the right people based on their position, company, industry, and seniority.
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77% of content marketers say LinkedIn produces the best organic results
In addition to being the platform most used by organic marketers, LinkedIn is positioned as the best network to obtain organic results. Far behind, Facebook is in second place with 37%, followed by Instagram with 27% and YouTube with 21%.
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80% of B2B Marketers Use LinkedIn Ads
Not surprisingly, the top organic social network for B2B marketers is also the most used paid social network. Facebook follows with 69%, and X with 30%.
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LinkedIn posts with images get 2x higher comment rates
Organizations looking to get the most engagement on their posts should include an image on each of their posts on LinkedIn. Custom image collages (3-4 images in a post) work especially well, providing users with more visual context and expanding their reach.
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LinkedIn Pages receive more than 2 billion interactions each month
Being present and active on LinkedIn can open your brand to a broader audience. Data shows that LinkedIn members interact with LinkedIn Pages more than 2 billion times per month.
Remember that not only Facebook, Instagram, X and TikTok are the only channels for your brand exposure, with LinkedIn you can meet more than pleasant expectations in the future.
