At Velvet, communication focuses on the customer and excellence Fashion, luxury and glamour can give us good marketing lessons in interesting stories such as “Velvet,” the Spanish series on Antena 3, now in its fourth season. A review of the way of seeing, feeling, understanding and…
Verbal and non-verbal language are two tools that can help you close deals. “There are no second chances for first impressions,” is a phrase the writer Oscar Wilde used to say. And he was not wrong. When we walk into a store, use a service or receive a call, we form an almost “unconscious” perception of the service…
Speeding up the unique selling proposition process will be the differentiator between a successful business and one that fell by the wayside
My encounter with neuromarketing goes back to 1994. At that time my country, Mexico, was going through one of the worst economic and financial crises in its history, the value of the dollar went from 3.4 to 7.2 Mexican pesos per dollar in just one week, very similar to the situation it is experiencing now. At that…
Content marketing has become the new “digital boom,” establishing itself as a strategic tool to attract new customers and retain current ones, with the aim of persuading them to buy new products and/or services. Increasing the reach of the target audience on digital platforms can be a real odyssey…
The process of winning over a customer is very similar to a romantic courtship. The first step is to capture attention, since the first impression of your brand will be essential to ignite that “spark.” Once contact is established, interaction takes center stage through the creation of rewarding experiences that sweeten the relationship…
Communication is a powerful tool that can help us achieve our goals through persuasion. However, if we do not know how to use it effectively we run the risk of closing doors on ourselves and losing many opportunities. Regardless of the industry we work in, keeping in mind a few tips to improve our communication skills…
Browsing old magazines is a pastime that tends to spark curiosity, above all because in them we find singular information that makes us think and “catch up” without meaning to. A primary feature of these publications is the advertisements, which with abundant text and large photographs tried to sell a product or service, giving it a character of distinction.…
“In the new game of business, the winners are not the best but those who master the game,” says the Argentine marketing expert Roberto Serra; and his phrase perfectly captures the question many people ask themselves: “If my product or service is the best on the market, why do they choose the bad one? Knowing…
Discover the steps for decision-making in your company and ensure sustainable growth for your business
Six basic tips for facing and reducing the impact of an online attack in a simple and effective way.
Tell us about your challenge, and we will be in touch shortly.