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Strategic marketing

Insights in advertising: the key to understanding audience needs and creating successful campaigns

The strategic value of insights in marketing The most effective advertising campaigns are not built on simple data, but on insights: deep discoveries about the emotional motivations that guide purchasing decisions. According to a Nielsen study, 90% of consumer decisions are made unconsciously, which…

Francisco Nuñez· Oct 2025

Public Relations

PR Tactics 2026: 10 public relations strategies to boost your brand’s reputation

Public relations is evolving with data, AI and visual narratives. In 2026, the effectiveness of public relations will depend on more agile, integrated and measurable tactics. Information overload, the demand for authenticity and the rise of artificial intelligence require companies to raise their communication strategies to connect more deeply with…

Oct 2025→

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