Digital Marketing
Institutional digital marketing for an embassy: why your ambassador doesn’t see what you really do
The problem is not your work. It is that your ambassador is measuring it with the wrong criteria. You have spent months building a digital communication strategy for the embassy. You have produced content about exhibitions, conferences, scholarship calls, cultural cooperation agreements. You have calibrated posting times, segmented audiences, written copy in two languages, managed…
Francisco Nuñez· Jun 2026