Digital Marketing
How to optimize for generative engines: the strategic evolution that every brand must assume
The transition from traditional SEO to generative engine optimization redefines how brands gain visibility in an environment dominated by AI. The emergence of generative artificial intelligence forever changed the way users search for information. Today, tools like ChatGPT, Gemini, Perplexity and Copilot not only complement the…
Francisco Nuñez· Nov 2025