An adequate crisis communication strategy for startups is essential when plans change course. Emerging companies usually communicate their launches, investment rounds, new customers or expansion plans with enthusiasm; however, the flip side is rarely shared: layoffs, restructurings and funding rounds that did not go through…
Pharmaceutical laboratories invest enormous resources in research, clinical trials and the generation of medical evidence. However, they face a recurring obstacle: without clear and strategic communication for laboratories, technically correct information is rarely understood by doctors and patients, losing its real impact on public health. A scientific report can contain data…
Getting a brand to appear in specialized media is one of the most important goals of any Public Relations strategy. However, many healthcare and technology companies in Peru repeat a mistake that significantly reduces their chances of getting coverage: they write press releases focused on their own achievements, without asking themselves…
Securing an investment round does not depend only on having an innovative product or promising growth metrics. More and more Venture Capital funds evaluate factors that go beyond the pitch deck and financial statements. One of them is the company’s external perception: what information exists about the startup, what…
In the pharmaceutical industry, the main communication risk is no longer just that a message goes unnoticed. The real challenge is that a poorly calibrated piece triggers regulatory questions, competitor objections or damages the organization’s credibility. In markets such as Peru and Mexico, where scrutiny of the communication of products…
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