Advertising
More budget and the same result? How to reduce CAC in B2B startups
Many B2B startups face the same problem: every quarter they allocate more budget to paid campaigns, but the cost of acquiring a customer (CAC) keeps rising. The reaction is usually immediate: increase investment in Google Ads or LinkedIn Ads, try new ad formats or change the targeting. However, in many cases the real…
Francisco Nuñez· Sep 2026
