The opening of OpenAI’s new Ads Manager transforms digital demand capture: discover how to position your company at the exact moment decision-makers compare options and evaluate suppliers through artificial intelligence. The evolution of search habits among consumers and corporate clients has reshaped the…
Many B2B startups face the same problem: every quarter they allocate more budget to paid campaigns, but the cost of acquiring a customer (CAC) keeps rising. The reaction is usually immediate: increase investment in Google Ads or LinkedIn Ads, try new ad formats or change the targeting. However, in many cases the real…
How an integrated strategy of content, SEO, digital reputation, LinkedIn and performance can help B2B companies attract better business opportunities. B2B digital marketing in Peru can no longer be limited to posting on social media, running isolated campaigns or generating low-quality traffic. For companies that sell high-value services, the priority…
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